French vehicle manufacturer Renault has opened its first European store dedicated to electric vehicles (EVs) as the company aims to build its reputation for the technology.

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The new centre in Stockholm will allow visitors to discover the benefits of electric mobility and find answers to their questions on the subject. Renault is one of the leaders in EV technology with its Zoe model, with the company looking to introduce electric powertrains on more models.

The store will be located in Täby Centrum, one of Sweden’s largest shopping centres, on the outskirts of the country’s capital, and a prime spot to promote the advantages of electric motoring as a means to address the issue of urban mobility.

‘We are delighted to be opening this store which will enable us to engage with people about electric mobility, help them to learn more about the subject and give them a chance to share their ideas. As Europe’s number one EV brand, we will be able to use this concept store to interact with the public and help people to understand the opportunities and benefits of electric motoring,’ said Gilles Normand, Groupe Renault senior vice president, electric vehicles.

Read more: AutoVistaGroup